What is Google
Gaining Google's Trust
Google is the most important search engine in the world in terms of volume of searchers, buyers and credibility. Owning a site at the top of the Google for the main term in that industry gives you access to relevant traffic, a steady source of high quality leads, and implicit trust from searchers – most of whom believe that if you are at the top of Google, you must be the best at that industry. The benefit to your company’s standing against your competitors and the boost to your company’s branding and overall value is immeasurable.
So how do you get top rankings in Google?
Any success in Google search engine ranking depends on three main factors:
1) On-page optimization
2) Internal site structure
3) Off-page optimization
Securing Yahoo Position
On-page optimization involves aligning the elements of the web page to focus on the search term that page is targeting. Once the search engines have processed the site, each page is given a ‘ranking score’ for every potential keyword it could be relevant for, that compares it to every other page on the internet that is also relevant for those keywords. The most relevant page for each keyword is given the highest ‘on-page’ rank.
Although there are a large number of on-page factors, there are really three crucial ones:
The Title Tag
The Heading Tag
The Content
The title tag is the title of the page. It also shows up as the heading when your pages are listed on the search engines.
The Heading Tags are HTML mark ups used to let the search engines know what the headings are. The search engines do use the words in the headings to determine what this page is relevant for.
Finally there is of course the actual body text of the page. The page should be built around one or two key ideas focused on a particular keyword or very small keyword set. By utilising this approach, your page becomes focused and more relevant for the keywords being targeted.
Bing Prominent
The internal structure of the site is about how each page on the web site is positioned relative to every other page on the site. The internal site structure tells Google which pages are the most important on the site. If the site structure is optimized, the pages that are more focused on giving the ranking power of the site to the most valuable keywords across the site.
Off-page optimization deals with how well the site as a whole is ranked for a particular keyword relative to every other page on the web. The goal is to have the search engines see that the pages of the target web site are the most important pages for the keywords being targeted. This is the most important factor in the Google rankings algorithm.